Exceptionalize It: Excite Your Customers
In order to get new customers, you need people to come away from an experience with your company wanting more. Also, it is important that the responsibility to excite your customers is felt by everyone on your team. In this week’s Getting Customers, Lior Arussy, Strativity Group founder and president & author of the book, “Exceptionalize It! Stop Boring. Start Exciting Your Customers, Your Employees, and Yourself,” joins us. He tells us what you need to focus on to keep people coming back.
Click here to pre-order your updated copy of Exceptionalize It!
How do you know when you’re truly committed to something? The fervor of deciding to unite as a team to reach goals can seem like the beginning of commitment. However, keynote speaker Robyn Benincasa says that commitment doesn’t start until later – when the fun stops.
Robyn not only talks about teamwork, but also lives it. She’s a full time San Diego Firefighter and a World Champion Eco-Challenge Adventure Racer. She’s competed in some of the most grueling territory in the world, and knows first-hand how powerful a team can be when they commit during difficulty. Watch her explain the definition of commitment.
Mike Walsh knows that being a Chief Marketing Officer is challenging, and you desperately need a new game plan to adapt and thrive in the ever-changing world of marketing. Mike’s free ebook The 21st Century CMO Playbook provides a “rough sketch of a new kind of marketer. One who, aside from their data fluency, combines a fervent customer obsession with a tactical ability to orchestrate the complexity at the heart of tomorrow’s enterprise.”
Mike’s outline of the new marketer is firmly rooted in real case studies from Mike’s research as a leading futurist. It will enable you to predict what the next marketing trends are and get ahead of your competitors. You’ll find practical advice on:
- Thinking like a media company
- Buying programmatically
- Communicating effectively with data
…and much more. Now is the time to re-invent your marketing. Don’t let technology or your competitors outpace you. The 21st Century CMO Playbook is a great tool to get you thinking about how you can transform your marketing strategy. Download the ebook for free here.
Lior Arussy’s article about “When & Why to Part Ways With a Customer” has been featured by both Harvard Business Review and Inc. The article gives some helpful tips on how to avoid being bullied by those negative customers that we all have. Lior also speaks to the importance of empowering your employees by giving them the tools to deal with customers who will not be pleased, and reminds readers that the customer is not always king.
To read the full link click here
To learn more about Lior or read more of his insightful articles visit his page here
As a leader, what do you want from your people? Ty Bennett asked that question to over 5,000 leaders in every level of organizations. Over 75% of the answers included the word “commitment.” Ty shatters the old adage that people follow title, position and authority and explains that relationships are key. His keynote “Partnership is the New Leadership” details how you can develop loyal relationships from your people. If commitment from your employees has seemed elusive, then you need to try a new approach.
Ty reveals that the value – not title – gives you the right to be heard. He explains that partnership-based leadership creates reciprocal accountability between the people and the leader. His keynote utilizes case studies and includes practical takeaways that are proven to increase the commitment of your people.
Check out excerpts from Ty’s keynote below.
Ever feel like you should win a gold medal for closing a really long and hard sale? Or receive an award for breaking the world record for the number of opportunities you created and closed?
Then you’re in the right place!
Cary Mullen is a Two-Time Olympian and the World Record holder for Downhill speed, he also is an accomplished business owner. Cary uses this background to help other business owners and “Sales Olympians” to reach new heights in today’s competitive market. He wants to share is Five Winning Secrets so that you can win in your extreme sport.
Or listen to what clients have to say about his message:
Yossi Ghinsberg is known for surviving 21 harrowing days in the jungle alone, but now he’s embarking on a different kind of adventure. The keynote speaker has applied his expertise on vision and entrepreneurship to the development of a new app called Blinq. It’s both simple and powerful tool designed so that you “don’t miss what matters.” The app shows you the latest updates on the people you communicate with. It integrates insights from facebook, Twitter, LinkedIn and Instagram to give you a more comprehensive view of what’s going on in your comtacts’ lives and to jump-start informed conversations. Blinq obviously has social benefits, but it’s also a great tool for business. Sometimes an interpersonal relationship can give you an edge over a competitor.
The app integrates with your mobile messenger apps as a small white dot. Click on the dot, and you’ll see pertinent updates from that contacts’ various social networks. Watch the video below.
Blinq is part of the newest batch of 500 Startups. Yossi’s context database has the opportunity make it big with the investors behind 500 Startups. We’re excited to see him apply his creative energy to this new startup.
Robyn was named a CNN Hero for her work in creating the Project Athena Foundation, a place where survivors can become their own hero’s.
Through her own experience with stage-four osteoarthritis in both hips, Robyn – an ultra-endurance athlete – thought she would never be able to run again. However, drawing on the help of her friend and survivor of breast cancer, Louise Copper, who was always looking for her next adventure, Robyn was inspired to find her strength. Now, Robyn wants to do for other women what Louise did for her, and give survivors the chance to preserver, find their hope, and surpass their own expectations.
It’s about “taking that next step that you didn’t think you could take, and then it’s one hundred steps you didn’t think you could take, and when you’re so far over that line of what you ever understood you were capable of, all of a sudden they realize, ‘I can do anything.’”
Watch the video below and read the Huffington Post article to learn more about Project Athena, Robyn, and why she deserves the title of CNN Hero.
The Dictionary Of Dangerous Ideas is a collection of the most challenging concepts facing business leaders at the dawn of the 21st century. At the intersection of emerging technologies and new patterns of human behavior, the ideas in the Dictionary have been chosen for both their potential to transform the way companies operate and to inspire new forms of thinking. Global futurist and innovation expert Mike Walsh presents 88 scientific breakthroughs, emerging technologies and disruptive business models – all with the potential to shake the foundations of the world we know. Each idea is concisely explained in a single page, with references to the latest case studies and research, as well as one of Walsh’s characteristic “Mind Grenade”’ questions to prompt further discussion. The Dictionary of Dangerous Ideas is the essential companion for any leader who wants to understand what it will take to survive and thrive in the near future.
It was such a privilege to have our speaker Yossi Ghinsberg at a local event tonight in Airdrie, Alberta in support of the Airdrie Food Bank. The evening, hosted by the Airdrie Business Club, was a huge success in raising funds, raising awareness, and being inspired! Yossi related his story of survival in the Amazon to lessons for everyday life both in business and at home. He showed us how powerful humans can be when we realize something can always be done, because “victim” is a matter of choice. Yossi also showed us that our true power is revealed when we give it to someone else because together teams, people, and families are stronger. Not only did Yossi help a community come together for a deserving local cause, but he also gave the audience true inspiration with his messages of humanity, teamwork, and strength delivered with his unbreakable spirit.
Yossi With the Calgary cmi speakers team. From left: Taryn, Shannyn, Yossi, Karen, Rebecca
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