Diana gives a fascinating example of a blind spot we all might have in our lives; how we breathe.
It's easy to develop blind spots. As soon as you become successful, you really stop looking for what you could be doing better. We don't have reviews when things don't go horribly bad. If things don't go bad, we assume that everything we did was perfect. Then we move on. It’s so easy to become overconfident in the things that we're doing that are going well. It’s basic human bias.
Let's do an experiment, shall we? Place one hand on your chest, one hand on your stomach, take a deep breath and try to figure out which hand is doing more of the moving. This determines the way you're breathing. It's a 50/50 chance. People whose hand moved more on their chest; you guys are breathing wrong.
It's not like a Coke or Pepsi preference. There’s a scientifically correct way to breathe. And then there's the way you guys do it. Studies done on breathing show that the way you breathe affects how much sleep you get at night, your digestive system, your cardiovascular system, your nervous system. It affects the formation of your teeth and your facial structure. I've read studies of people who were taught to breathe correctly for 12 weeks, and it has the same effect as people in a different group who took antidepressants. The way that you breathe has a tremendous impact on your life.
And yet, two thirds of most people think they’re breathing correctly when they aren’t. That’s the thing about blind spots. There are things that we're doing every day that nobody's ever brought to our attention, that are causing really bad problems between us and our customers.
To learn more about Diana and our sales keynote speakers, connect with us here.