Mike Walsh knows that being a Chief Marketing Officer is challenging, and you desperately need a new game plan to adapt and thrive in the ever-changing world of marketing. Mike’s free ebook The 21st Century CMO Playbook provides a “rough sketch of a new kind of marketer. One who, aside from their data fluency, combines a fervent customer obsession with a tactical ability to orchestrate the complexity at the heart of tomorrow’s enterprise.”
Mike’s outline of the new marketer is firmly rooted in real case studies from Mike’s research as a leading futurist. It will enable you to predict what the next marketing trends are and get ahead of your competitors. You’ll find practical advice on:
- Thinking like a media company
- Buying programmatically
- Communicating effectively with data
…and much more. Now is the time to re-invent your marketing. Don’t let technology or your competitors outpace you. The 21st Century CMO Playbook is a great tool to get you thinking about how you can transform your marketing strategy. Download the ebook for free here.
Lior Arussy’s article about “When & Why to Part Ways With a Customer” has been featured by both Harvard Business Review and Inc. The article gives some helpful tips on how to avoid being bullied by those negative customers that we all have. Lior also speaks to the importance of empowering your employees by giving them the tools to deal with customers who will not be pleased, and reminds readers that the customer is not always king.
To read the full link click here
To learn more about Lior or read more of his insightful articles visit his page here
As a leader, what do you want from your people? Ty Bennett asked that question to over 5,000 leaders in every level of organizations. Over 75% of the answers included the word “commitment.” Ty shatters the old adage that people follow title, position and authority and explains that relationships are key. His keynote “Partnership is the New Leadership” details how you can develop loyal relationships from your people. If commitment from your employees has seemed elusive, then you need to try a new approach.
Ty reveals that the value – not title – gives you the right to be heard. He explains that partnership-based leadership creates reciprocal accountability between the people and the leader. His keynote utilizes case studies and includes practical takeaways that are proven to increase the commitment of your people.
Check out excerpts from Ty’s keynote below.
Ever feel like you should win a gold medal for closing a really long and hard sale? Or receive an award for breaking the world record for the number of opportunities you created and closed?
Then you’re in the right place!
Cary Mullen is a Two-Time Olympian and the World Record holder for Downhill speed, he also is an accomplished business owner. Cary uses this background to help other business owners and “Sales Olympians” to reach new heights in today’s competitive market. He wants to share is Five Winning Secrets so that you can win in your extreme sport.
Or listen to what clients have to say about his message:
Yossi Ghinsberg is known for surviving 21 harrowing days in the jungle alone, but now he’s embarking on a different kind of adventure. The keynote speaker has applied his expertise on vision and entrepreneurship to the development of a new app called Blinq. It’s both simple and powerful tool designed so that you “don’t miss what matters.” The app shows you the latest updates on the people you communicate with. It integrates insights from facebook, Twitter, LinkedIn and Instagram to give you a more comprehensive view of what’s going on in your comtacts’ lives and to jump-start informed conversations. Blinq obviously has social benefits, but it’s also a great tool for business. Sometimes an interpersonal relationship can give you an edge over a competitor.
The app integrates with your mobile messenger apps as a small white dot. Click on the dot, and you’ll see pertinent updates from that contacts’ various social networks. Watch the video below.
Blinq is part of the newest batch of 500 Startups. Yossi’s context database has the opportunity make it big with the investors behind 500 Startups. We’re excited to see him apply his creative energy to this new startup.
Robyn was named a CNN Hero for her work in creating the Project Athena Foundation, a place where survivors can become their own hero’s.
Through her own experience with stage-four osteoarthritis in both hips, Robyn – an ultra-endurance athlete – thought she would never be able to run again. However, drawing on the help of her friend and survivor of breast cancer, Louise Copper, who was always looking for her next adventure, Robyn was inspired to find her strength. Now, Robyn wants to do for other women what Louise did for her, and give survivors the chance to preserver, find their hope, and surpass their own expectations.
It’s about “taking that next step that you didn’t think you could take, and then it’s one hundred steps you didn’t think you could take, and when you’re so far over that line of what you ever understood you were capable of, all of a sudden they realize, ‘I can do anything.’”
Watch the video below and read the Huffington Post article to learn more about Project Athena, Robyn, and why she deserves the title of CNN Hero.
The Dictionary Of Dangerous Ideas is a collection of the most challenging concepts facing business leaders at the dawn of the 21st century. At the intersection of emerging technologies and new patterns of human behavior, the ideas in the Dictionary have been chosen for both their potential to transform the way companies operate and to inspire new forms of thinking. Global futurist and innovation expert Mike Walsh presents 88 scientific breakthroughs, emerging technologies and disruptive business models – all with the potential to shake the foundations of the world we know. Each idea is concisely explained in a single page, with references to the latest case studies and research, as well as one of Walsh’s characteristic “Mind Grenade”’ questions to prompt further discussion. The Dictionary of Dangerous Ideas is the essential companion for any leader who wants to understand what it will take to survive and thrive in the near future.
It was such a privilege to have our speaker Yossi Ghinsberg at a local event tonight in Airdrie, Alberta in support of the Airdrie Food Bank. The evening, hosted by the Airdrie Business Club, was a huge success in raising funds, raising awareness, and being inspired! Yossi related his story of survival in the Amazon to lessons for everyday life both in business and at home. He showed us how powerful humans can be when we realize something can always be done, because “victim” is a matter of choice. Yossi also showed us that our true power is revealed when we give it to someone else because together teams, people, and families are stronger. Not only did Yossi help a community come together for a deserving local cause, but he also gave the audience true inspiration with his messages of humanity, teamwork, and strength delivered with his unbreakable spirit.
Yossi With the Calgary cmi speakers team. From left: Taryn, Shannyn, Yossi, Karen, Rebecca
Ty Bennet’s recent blog post uses a light-hearted example to explain some serious sales concepts. Ty suggested in his corresponding video “I believe that your ability to communicate will make you or break you.” His video (and blog post) break down some core communication concepts that we can learn from the entrepreneurs on Shark Tank.
The Shark Tank TV show follows entrepreneurs as they try to pitch their business/product ideas to millionaire and billionaire investors. Ty has experienced that same pressure as he and his brother built a successful business that now does over $20 million in annual revenue.
The Five Presentation Tips from Shark Tank that Ty outlines are:
- Personalize Your Presentation
- People Buy You
- Know Your Numbers
- Samples Sell
- Tell a Good Story
1. Ty admits that personalizing your presentation sounds like basic advice, but he mentions it because it’s often neglected. People expect personalization in today’s society, and a canned presentation won’t cut it. Ty suggests looking at the Mackay 66 questionnaire to jumpstart your research on your prospects. He also suggests seven simple ways to personalize your presentation, including changing the title of your presentation to fit your audience, vividly describing your audience’s problem so they know you understand, and using the audience name or logo on your slides.
2. The second tip is to remember that presenters, teachers, and leaders really do color their message. Ty writes, “On Shark Tank you will often hear the sharks say, ‘I love you and I would love to do business with you…’ What are they saying? They are saying that they have bought into the entrepreneur, which is the most important part of the pitch.” Ask yourself the questions that Ty gives:
- Do people like me?
- Do I connect well with others?
- Do people find me arrogant?
- Do people trust me?
- Do people sense that I only care about myself or do I show genuine care?
- Do others see the value I can provide?
- Am I someone people want to partner with?
3. Ty also advises you to Know Your Numbers. You can deliver the perfect spiel, but it will fall apart if you can’t answer questions about pertinent facts and figures. Consider what questions your audience will have, then record their questions or objections and your answers after several presentations. Finally, record your presentations, study them, and then practice answering questions that you didn’t handle well.
4. The entrepreneurs on Shark Tank often win investors by giving them samples. Let your audience experience the product first hand!
5. Finally, tell a good story. It will make you (and your products) relatable, emotional, and multidimensional. Being relatable means you’ll connect with your audience, engaging your audience’s emotions will drive them to act, and being multidimensional will cause you and your products to stand out. Ty has a wealth of storytelling advice in his book The Power of Storytelling.
As Founder of non-profit Project Athena, Robyn Benincasa inspires hope, perseverance and pushing participants beyond their expectations. A recent story in the Huffington Post shares some of the impact Project Athena has on survivors of major medical setbacks.
Project Athena enables women to participate in life-changing endurance trip. It gives women a goal and helps them to achieve their adventurous dream as part of their recovery. Robyn began the organization after discovering that she had stage-four osteoarthritis in both hips. The influence of her friend Louise Cooper, who survived breast cancer, inspired her to reach for goals – no matter how small – and help others do the same.
Here’s how Robyn explains the significance of the journeys:
“When you take that next step that you didn’t think you could take, and then it’s one hundred steps you didn’t think you could take, and when you’re so far over that line of what you ever understood you were capable of, all of a sudden you realize, ‘I can do anything.’”
Robyn’s leadership skills empower both “Athenas” and her keynote audiences. She empowers both groups to shatter the norm, see challenges versus roadblocks, and inspire their teammates to see a future full of possibilities.
Watch the Huffington Post video below.
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