How important are your words? Is it possible to change the outcome in sales or in in your relationships when you change just one word?

Bestselling author of, “Exactly What to Say,” Phil M Jones says that is exactly what happened to Jessica, a client of his who is in the real estate world. During his phone call with her, she explained that for a period of time in her business the world of real estate had gone “crazy.” Crazy time to buy, crazy time to sell – the result was that people started behaving kind of crazy.

She decided to change the word “crazy,” that she used to describe the real estate environment, to the word “rapid.” By using this new word, she realized that the time to buy was now, that people needed to act quickly. As a result, her customers realized instantaneously that the time was now to be making decisions, that this was the moment to respond – there was no time for indecision. It changed her world by changing one word.

Think about how you’ve been describing the last 12 to 18 months in your world. Challenging. Stressful. Refreshing. Awakening. Has the adjective you’ve been reaching for to describe what you’ve been through something that is serving you today? Or, is it merely commentary from the past on a personal emotion? If you change that adjective to something more constructive, it will give you something to build on. Choose the word that best enunciates what you been through, that gives you a platform to build from and you will start building and stop looking backwards, wishing life was easier.

Remember this above all else:  When you change your words, you can change your world. Jessica proved that in the example of moving from “crazy” to “rapid.”

How are you changing the words that are enunciating what you’re looking for in your organization right now?