There are 25 word sequences in Exactly What To Say. During my keynote, I bring copies of my books on stage and directly ask the audience:

“Who wants these?”

“Does anybody want two copies?”

“I'm just wondering who wants these?”

People are offered an opportunity. Everybody sticks their hand up. Everybody waves their hand around. What they are doing is they are asking me to choose who's going to be successful. Like their success is my responsibility - but their success has nothing to do with me.

What the majority of people do is nothing. What some people do is put their hands up and expect me to pick them. Still, some people get to the point where they could have had success and right at the parapet, they walk away. Even when some people are brave enough to run up to the front, they still get to the front, and they still say “please pick me”.

Other people are brave - they come and take the book.

Everybody wants to be successful. When it comes to successful actions and outcomes you say “please pick me to be more successful” - “please shine that light on me.”

Don’t wait for success

Everybody says they want success - but very few people are prepared to get off their backside. Most people want it handed to them. They want the ball sent to them.

Please don't wait. Success starts by you picking yourselves to be successful. I promise you will have the opportunity to achieve anything that you wish. You are the people that everybody else should be chasing. You cannot win the race if all you're doing is looking behind you.

In Exactly What to Say, Phil delivers what he calls his “Magic Words” and direct examples of how you can use them. The book is a quick read and you’ll feel instantly motivated to create your own examples to help you win more business, have more influence in your workplace and grow your persuasiveness in social situations.