What I mean by Technical SKE, is it stands for Skill, Knowledge and Experience. And again, this is a false belief, and I'll show you why in a moment. But magicians believed that for us to become extremely successful in our careers, we need to have great technical knowledge, great technical skill, and great technical experience. And look, this is true. But it's not the complete picture. There's another ingredient you need.

However, because of this belief, magicians spend thousands of hours working on their sleight of hand. So if you join me on another camera for a moment, I'm going to give you a bit of an experience of what sleight of hand and technical ability alone looks like.

If you were here, I'd love to allow you to inspect these cards, and you could shuffle them yourselves. But unfortunately, you're not here. So I'm going to have to shuffle them on your behalf. Now, one of the most difficult things to do sleight of hand wise is to locate all the aces in the pack. So in a shuffled pack, you'll notice there's an ace there, there's an ace, towards the middle, there's an ace to kind of towards the front. And then there's another one somewhere that I have didn't happen to see. But there are four aces. And the idea of this is you give the packet of cards to somebody else, they shuffle it, they give it back to you, you have to locate them in an extremely difficult piece of sleight of hand. So just with technical skill, I will show you what that looks like.

Just like this, this is just technical skill alone, nothing else. And with this, what you have to take away from that is hopefully you can already see that technical skill, technical knowledge, technical experience alone is not enough, especially in the world of magic. And I'm going to relate it to your world in just a moment. But let me prove it to you that this is not enough.

Just having this ingredient is not enough. It's still missing one more ingredient and I'll prove it to you with the following analogy. You see, you may be a 10 out of 10 at what you do technically. However, if your ability to communicate is a 2 out of 10, do you think people then perceive you to be a 10 out of 10? Or just a two out of 10? The reality is you are only as good as you can communicate.

So what that means is you may be an expert. You may have all the value trapped inside of you. But if you cannot communicate that with clarity across to another human being, they will not be able to see your value.