Sharing the principles that helped him shatter endurance records, James gives audiences a blueprint for developing the consistency that fuels performance and resilience.
James equips audiences to think differently about their challenges, giving them practical tools to push through doubt, manage energy, and reset under pressure.
James’s inspiring story and proven system empower them to redefine impossible in their lives and work and start taking the small, consistent steps that lead to extraordinary results.
James Lawrence, known as the Iron Cowboy, is a world-renowned endurance athlete, bestselling author, entrepreneur, and family man. Named one of Sports Illustrated‘s “Fittest 50” and “The Most Enduring Man In The World’ by Success magazine, he’s the only person to complete 50 Ironmans in 50 days across all 50 states. Not content with one record, he later completed 100 Ironmans in 100 consecutive days. His achievements were fueled by his team’s and family’s support and an operating system that enabled him to accelerate his performance. Using high-energy storytelling and a cinematic multimedia experience, he shares that system with audiences, empowering them to remain resilient and execute consistently under pressure.
How Do You Go From Being “Unspecial in Every Way” to Doing What No Other Human in History Has Done?
Peak performance isn’t built on motivation. It’s built on a repeatable system, one that enables you to keep going under relentless pressure. Sharing the system that helped him shatter endurance records, James empowers audiences to sustain energy, consistency, and resilience so they can achieve seemingly impossible outcomes.
James offers breakout sessions to help participants implement the mindset and performance principles they learned.
A year-long mindset and discipline program that gives participants a clear system for daily action, accountability, and real personal change.
James redefined impossible. But it wasn’t just mindset that got him there; it was a system that allowed him to stay consistent under relentless pressure — the same system he gives audiences.
You don’t shatter world records without gaining some incredible stories and insights. From helping a youngster with cerebral palsy achieve his dream of becoming an Ironman and completing an Ironman race to moments of raw vulnerability, James’ stories keep audiences on the edge of their seats.
James’ world record-breaking achievements have been the subject of two documentaries and countless news features. Using over 85 photos and video clips, he brings audiences into the moments that shaped his journey to achieve the “impossible.”
When you contact us, we respond within one business hour. We’ll reach out via phone and email to make sure you get the answers you need as quickly as you need them. Even if you need us over the weekend, we’re there — it just may take more than an hour.
We help you interpret what’s happening in the market and translate all the noise into a clear direction. The result? The right voice with the right ideas for the moment you’re facing — even if it means we refer you to another agency.
From the first call to post-event follow-up, we handle every engagement with discretion and precision. There are no surprises, just a dedicated team handling all the logistics, from checklists to flight tracking, so you can focus on the event, not the details.
So many people have expressed how grateful they were that James was chosen — honestly, I’ve never received this much positive feedback after a keynote.
He made a lasting impression on our attendees! James delivered such a powerful and moving keynote! The audience was truly captivated, and I’ve been flooded with comments about how inspiring his message was. I’ll never forget sitting in the room during his keynote — watching people nod in sincerity and tough men cry around me. I caught myself not just listening but feeling every word. It reminded me why we do what we do, because we want to be the best! James's words reminded me how important it is to slow down and appreciate the little moments in each day. That perspective shift was exactly what I needed.
We regularly work with keynote speakers for our conferences and have worked with some big names. I promise that James' session was better than a lot of "big name" keynotes by a long shot.
James Lawrence spoke to our wealth conference, and he blew our expectations away. We knew his story was amazing, but we weren't expecting such a polished, professional, and profound hour. “What he's accomplished has truly stretched what was thought possible by human achievement. He's set records that will likely never be overtaken. But outside of that, he's an amazing speaker. Funny, engaging, heartfelt, passionate, and insightful. If you're looking for an amazing keynote speaker, I promise he will deliver. We couldn't be happier with bringing him in as the keynote for our event.
James Lawrence’s speaking fee for the US, Canada, and Mexico is $25,000 – $ 40,000 for an in-person keynote, plus travel and hotel expenses. His virtual keynotes are $15,000 – $ 25,000. He also offers international keynotes. Contact cmi for a quote.
Yes. James will tailor his keynote to deliver tools to help them sustain peak performance and resilience in the face of their current challenges.
Yes. James Lawrence offers breakout sessions to help participants implement the mindset and performance principles they learned. His free Iron Cowboy newsletter has 45,000+ subscribers and offers weekly insights on resilience, fitness, relationships, and business. He also offers the Commit365 program, a year-long mindset and discipline program. Designed to build habits that last, the program equips participants with a clear system to develop discipline, manage energy, and stay consistent under pressure.
After you book James Lawrence, we will assign you a dedicated cmi team who will ensure all details are handled well before the event. Your team will provide you with James’s marketing assets and arrange a discovery call with him. James will then work with you to customize his keynote for your specific audience and goals. Together, we ensure your event delivers a lasting impact on your audience’s performance, resilience, and ability to redefine impossible.
